Acquiring new customers is a challenging process in the designer faucet industry and retaining the customers acquired customers is even more challenging. Many new brands are emerging offering customers extraordinary benefits. If you want to retain your existing customers and acquire new customers you should be ready to take an aggressive approach in this industry.
You will be able to improve your existing customers and increase customer loyalty by improving your brand reputation. It takes time to build positive reputation in the designer faucets industry. Your products inventory should include everything from vessel sink faucet, widespread faucets, kitchen sink faucets, lavatory faucets to bathroom showers. If you do not have the most exhaustive inventory of products customers will leave your brand for another brand that offers them what they want. The first step in retaining your existing customers and improving the customer loyalty is to expand the horizon of your products inventory so that your customers will be able to give everything they need all under one roof. This would reduce the need for your customers to look for an alternative brand.
Secondly, along with designer faucets you should also feature all the required faucet accessories so that your customers are not forced to change the faucet for the want of an accessory that is not available in the market. If you do not carry faucet accessories then customers would look for alternative brands that would reduce the frequency of changing their faucets. Repairing a faucet is always much cheaper than completely changing it. If you happen to have unique designer faucets then the required accessories would not be available to your customers elsewhere, which is actually an opportunity for you to cross sell. Work on adding all the required accessories for all the faucets you are featuring.
Thirdly, your customers are likely to change the brand or leave negative feedback about your brand when they do not get value for money. Customers would get value for money when the quality of the products that they purchase is excellent.
Fourthly, you will be able to enjoy good customer ratings and good reputation in the industry when your products are priced cheap without compromising on the quality. This would completely remove the need for your customers to look for an alternate brand. Every time they are in need of unique faucets they will certainly come to you.
By focusing on the above four aspects along with good customer support will make you number one in the industry. There could be so many service providers and all of them may not be addressing all the above concerns of the customers. If you source all your designer faucets from the most trusted suppliers, you will be able to enjoy excellent reputation and your customer loyalty rating will also increase.
All these efforts need to be handled in a consistent fashion. So do not take chances, you need to keep your customers happy with exceptional quality and competitive prices.